Baby Pibu
Brand identity, packaging, and print design for skincare
Brand Identity Design for infant skincare line
In close collaboration with the CEO and COO, I led the design and production of the brand identity, packaging, and print materials for Baby Pibu—the first infant skincare line developed by a dermatologist mom. The goal was to bring the company’s vision to life through a brand that conveyed trust, care, and expertise while resonating with new parents.
Design Responsibilities:
- Product strategy and positioning
- Brand identity development
- Packaging design across product lines
- Visual design for print and digital communications
Project Results
At launch, I delivered a comprehensive suite of design assets that established Baby Pibu as a distinctive, credible, and approachable brand in the skincare market:
- Newborn Essentials Kit featuring 8 kit-sized products
- 8 full-size product labels (sunscreen, body wash, baby butter, bottom balm, rash relief, hydrating ointment, gentle scalp lather)
- 7 custom product patterns designed for quick and intuitive recognition
- 10+ supporting collateral pieces including instructional cards, labels, sample packets, and gift tags
- Corporate communications including stationery, presentation decks, and business cards
Project Recognition
Through a focus on strong brand identity, thoughtful packaging, and engaging print design, Baby Pibu earned recognition from leading industry competitions:
- Silver Addy – District 2, The American Advertising Awards
- Gold Addy – Greater Frederick, The American Advertising Awards
- Runner-up Graphic Design Professional, Creative Quarterly, Issue 3
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